Penrith’s hoping that new signage along the M6 will encourage passing motorists to break their journey in the town, conveniently located just minutes off the motorway.
The signs along the north and southbound carriageways of the M6 near junction 40 showcase the services Penrith offers, within just five minutes’ drive from the motorway exit.
Erected by Penrith Business Improvement District (BID), the signs are the latest initiative the organisation has delivered in its five-year plan to put the town on the map and boost visitor numbers.
“Penrith’s town centre is as close to the M6 as some motorway services, with a lot more facilities on offer,” said Kelvin Dixon, chair of Penrith BID, “and these new signs will hopefully help us get that message across to motorists on the M6. Penrith’s location makes it a superb place to break a long north-south journey, or before heading into the Lake District or along the A66 into Northumberland.”
The signs also reflect the new ‘Discover Penrith: Heart of Cumbria’ branding, which Penrith BID recently built on with its new Discover Penrith website and social media channels launched in November.
“These signs are something we’ve wanted to do since we came into being in April last year, and it’s taken no small amount of determination by the BID Board and our partners to make it happen,” Kelvin said. “We’re particularly grateful to Eden District Council and the Lowther Estate for allowing us to erect the signs on their land alongside the M6 in both directions.”
Councillor David Whipp, who represents Eden District Council on the BID Board said: “It’s exciting to see how the groundwork Penrith BID has laid in its first nine months is now beginning to bear fruit. The M6 signs are just one part of the BID’s ambitious plans for making the town stand out as a destination, bringing in more visitors to ultimately improve conditions for traders and the wider community.”
For more information about Penrith BID and its forthcoming projects, visit www.penrithbid.co.uk.